advertising in Kenya

We have many of the same products here that exist in the US. But the advertising is very different. It is culturally appropriate.

In the US, advertisers often compare their products to "the other leading brand." There are some here which follow that method. However some products aren't competing against another brand but a completely different way of doing things. For example, Pampers are compared to old-fashioned flat cloth diapers without waterproof covers. Always are compared to using folded up toilet paper.

Not many people have washing machines. The vast majority of laundry detergents are hand washing powders. They do compare to other brands, are a little too obvious about to which brand they are comparing, and get in trouble all the time. The commercials are quite different to what we would have in the US, yet they use the same elements.

OLX is like craigslist in Kenya. Most of their ads show people living in flats in Nairobi. They have house help putting away groceries and advising the woman of the house to sell some stuff so she can buy a bigger refrigerator. Or a couple is preparing for the birth of their first baby, selling stuff from the husband's bachelor days to make room and get money for baby gear. But one is such a great juxtaposition of traditional Kenya and modern technology - a country boy using a smart phone to sell stuff on OLX so that he can buy a cow.

I'm hoping that these commercials are available worldwide, and you can watch them. Enjoy!


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